Thinking about Krauss' essay in relation to my work

An image that hits you with its meaning instantly has an effect and power that lasts. This can be contrasted with an experience that is engineered to be transitory and ephemeral but potentially sets in motion a series of connections to be made in the brain. One is an interactive process where ideas are planted and can either grow or perish and the other is a gifting process were something is learned and either filed away or trashed. With the interactive process the idea is learned and can grow and develop or it will not be retained, with the instant image it is either retained in its complete state or not at all. The instant image doesn't give room for the development of an idea it can only communicate a fully formed idea that you either agree or disagree with, were-as the experience allows the audience to be an individual and add to the idea in a more neutral way. The image of the fire place at the flat is an instant metaphor, it arouses ideas about destruction, domestic comfort, abandonment, renovation, it also contains a certain violence, but once the image is seen it is then put away in the brain somewhere. You might think about the image longer if confronted with it on the wall of a gallery were a level of contemplation is expected but in itself it is autonomous and doesn't demand anything from the audience. The process of pulling the cardboard down from the wall contains all the same ideas as the image of the fireplace but they are given to the audience in a way that allows for much more dialogue and as Kruass argues, a realisation of the relationship between the object and the context. Rather than seeing the fireplace as another reification of inanimate object into abstract emotion, you can experience the gestalt of the cardboard in relation to the building, what is the reality of a material in relation to a space.